Bisha :: About

BISHA IS…

More than three years in the making, Bisha Hotel and Residences is the combined vision of the principals of two multi-award winning fi rms – prominent real estate developers Sam Herzog and Mel Pearl of Lifetime Developments, and legendary hospitality czar and trend-setter, Charles Khabouth of INK Entertainment.

The newest private-label hotel brand to originate in Toronto since Four Seasons Hotel and Resorts was introduced in the 1990’s, Bisha is the result of the shared passion of these Canadian owners and hands-on operators to offer the ultimate lifestyle destination in key cities around the world. Bisha Toronto will be a distinctive landmark in the heart of the Entertainment District.

Bisha residents will also live close to the Financial District, steps from some of the city’s most popular restaurants, live theatre, and music venues, as well as the CN Tower and Rogers Centre.

New Bisha locales in other key cities in North America are now in the early stages of development.

WHERE IS BISHA?

Located at 56 Blue Jays Way, just south of vibrant King Street West, Bisha is surrounded by other landmark properties including the Metro Toronto Convention Centre - Canada’s largest convention facility, and Wayne Gretzky’s restaurant, famous for its family-friendly atmosphere and museum-like showcase of his personal memorabilia.

The neighbourhood is now renowned as the new and permanent home of Toronto International Film Festival (TIFF), which attracts over 160,000 visitors to Toronto every year.

Within a 10-minute walk to Toronto’s Financial District, Harbourfront, and hundreds of entertainment venues, Bisha is ideally situated in the heart of it all.

WHERE IS BISHA?
BISHA

MEET
BISHA

Created by award-winning Wallman Architects, Bisha is a modern 41-storey edifi ce that will embody chic living spaces, plus exciting dining and cool entertainment venues, yet has a timeless appeal.

BISHA



HAVE YOU SEEN BISHA? Appointed by the internationally acclaimed design team Munge Leung, this sophisticated, yet comfortable environment is a beautiful showcase of a myriad of unique elements that appeal to an emerging generation of luxury-lovers.

MEET ME AT BISHA

Located on the 41st fl oor with amazing city views, the 7,000 sq. ft. roof top lounge with infi nity pool and pool-side service
is only one of the distinguishing features that is available exclusively to Bisha residents and hotel guests.

WHAT DOES
BISHA OFFER?

The very best in daring design and interior appointments
A world-class dining and entertainment destination
Two restaurants, two bars and a 24-hour café
A 7,000 sq. ft. rooftop restaurant and lounge
Rooftop infi nity pool with pool-side service
Private Residents’ Lounge
High-end Salon, Fitness Centre and Business Centre
24-Hour Concierge
À la carte services include housekeeping, dry cleaning, pet walking/feeding, personal training, grocery delivery, room service, and more.

AERIAL VIEWS (TAKEN FROM THE 27TH FLOOR OF LIFETIME’S NEIGHBOURING CONDO, M5V.) A glorious city panorama to drink in.

CANADA’S ECONOMIC SCENE

Canada is a country with huge profi t potential, yet it is one of the least risky economies on the planet
Canada has the seventh largest economy in the world
The Canadian economy is one of the most prosperous in the world
Canada’s economy is backed by a rich cache of oil, gold and other in-demand natural resources
Canada’s debt-to-GDP ratio is about 30%, which is the lowest in the G-7 countries, and about half of the level in the U.S. and U.K.
Canada is expected to remain a top performer vis-a-vis infl ation, and very productive relative to the best-performing countries in labour, and income per capita
Back in October 2008, during the worst of the fi nancial crisis, the World Economic Forum rated Canada’s banking system as the safest in the world

THE TORONTO REAL ESTATE MARKET

Canada Mortgage and Housing Corporation (CMHC) expects sale prices to increase by a total of 8.5% at the end of 2010 year compared with 2009
According to the Toronto Real Estate Board (TREB), the average price for October mid-month transactions was $444,644 – up 7% compared to the average of $414,479 recorded during the fi rst 14 days of October 2009
There are enough buyers relative to sellers to promote continued price growth year-over-year. People are buying because home ownership remains affordable in the GTA. A household earning the average income can comfortably afford a mortgage on the average priced resale home

While the information contained within this package is based on the best available research, Bisha Hotel and Residences, its affi liates and associated companies make no representation or guarantee whatsoever as to how correct, complete, and/or up to date any information contained herein may be. This package is provided for general information purposes only, does not constitute legal, investment or other professional advice, and is not intended to solicit investment participation.

DOWNTOWN
TORONTO’S ECONOMIC SCENE

Third Largest downtown offi ce market in North America after New York and Chicago
Retail activity at 7% is extraordinary by North American standards, placing it third behind New York and Chicago
More than 25,000 individuals make their living in fi lm, television, and digital arts in Toronto. This important cluster of screen-based business annually attracts 470,000 people to the district and contributes approximately $1 billion dollars to the local economy
The highest concentration of arts and culture in the region and the country. Home of the symphony, ballet, the opera, the Art Gallery of Ontario, the Royal Ontario Museum, the hockey team, and basketball team. It has the highest concentration of specialized, high order, and diverse retail with active and vibrant strips along Queen West, Bloor-Yorkville, Yonge-Dundas, Church-Wellesley and Chinatown
According to Statistics Canada, Toronto’s population will hit nearly 2.6 million by 2011, a jump of 5% from 2006; the growth rate for the Greater Toronto Area (GTA) as a whole outstrips that by nearly 2:1 rocketing to 6.26 million, a 9.2% change from 2006
The number of people reporting themselves to be part of a visible minority will surpass the number of Caucasians for the fi rst time, with a total of between 2.6 million and 3.2 million – 46.9 to 51% of the GTA projected for 2011.

WHY BISHA?
	CANADA’S ECONOMIC STABILITY TORONTO’S ECONOMIC GROWTH PREMIER LOCATION; PROXIMITY TO TIFF PLANNED AREA REJUVENATION MULTI-AWARD-WINNING BUILDER LUXURY RESORT LIFESTYLE IN THE CITY DARING DESIGN; AMAZING AMENITIES; FABULOUS FINISHES EXECUTIVE RENTALS UNPARALLELED VALUE FIRST LOCATION OF A NEW BRANDED HOTEL

RELEVANT DETAILS ON WHY BISHA

Location: The King West District has quickly become the mecca for fi lm, fashion, art and other forms of media and entertainment. In fact, many call it the youthful Yorkville.
TIFF: The Toronto International Film Festival (TIFF) has recently moved to King and John and has become the launching pad for the best of International, Hollywood and Canadian cinema, and is recognized as the most important fi lm festival after Cannes.
Local Economy: TIFF Bell Lightbox has enabled TIFF to expand to truly become a creative community contributing over $200 million dollars to the local economy. In its fi rst year alone the relocation of TIFF has had a signifi cant (13%) positive impact on retail sales in the King West District. (Globe and Mail)
Street Level Rejuvenation: The Entertainment and Theatre district Master Plan intends to rejuvenate the area by widening pedestrian sidewalks, adding cobble stoned streets, vintage street lamps, public art and green areas.
Street Level Rejuvenation: The Entertainment and Theatre district Master Plan intends to rejuvenate the area by widening pedestrian sidewalks, adding cobble stoned streets, vintage street lamps, public art and green areas.

ELABORATED REASONS ON WHY BISHA

Unique Amenities: With two world-class restaurants, a 24 hour café and a full service poolside bar, Bisha will offer the best in food, wine and atmosphere. Bisha guests will enjoy the latest fi tness facilities and personal training services at their discretion, and can fi nd relaxation, stimulation, intrigue and new friends within the roof-top bar lounge and infi nity pool.
Lifetime Developments: With the foresight to know which land to develop, the vision to select neighbourhoods that are poised to thrive and the development expertise to create the places where people long to live, work and dream, Lifetime has built outstanding structures such as M5V, Liberty Market lofts, Victory and most notably Four Season’s Hotel and Residences, Toronto.
The Brand: Bisha is the newest private-label Hotel and Residence to originate in Toronto since the Four Seasons. It will be a legendary landmark at the centre of Toronto; new Bisha locales in other parts of North America are now in the early stages of development.
The Brand: Bisha is the newest private-label Hotel and Residence to originate in Toronto since the Four Seasons. It will be a legendary landmark at the centre of Toronto; new Bisha locales in other parts of North America are now in the early stages of development.
The Bisha Team: More than three years in the making, Bisha Hotel and Residences is the combined vision of the principals of two multi award winning fi rms-prominent real estate developers Sam Herzog and Mel Pearl of Lifetime Developments, and legendary lifestyle-maker and hospitality czar, Charles Khabouth of Ink Entertainment.

THE NUMBERS

TWO SETS OF CALCULATIONS ARE BASED ON SUGGESTED BEST USES FOR YOUR BISHA INVESTMENT

Based on 7% yoy growth estimated using local real estate market growth and brand growth strategy. Rental value assesed based on current executive furnished rental market i.e. Soho Metropolitan Hotel and Residences. While the information contained within this package is based on the best available research, Bisha Hotel and Residences, its affi liates and associated companies make no representation or guarantee whatsoever as to how correct, complete, and/or up to date any information contained herein may be. This package is provided for general information purposes only, does not constitute legal, investment or other professional advice, and is not intended to solicit investment participation.

A COMPETITIVE ANALYSIS
LUXURY HOTEL &smp; CONDO SUMMARY

Toronto is fast-becoming a destination for luxury hotel and residences that range in price from $750 - $2,000 per square foot.

The arrival of TIFF Bell Lightbox, the headquarters of the Toronto International Film Festival, in the King West area, coupled with streetscape beautifi cation that will be implemented as part of the Entertainment and Theatre District Master Plan, will surround Bisha with the very best of Toronto’s culture, music, fashion dining and nightlife - a location advantage only Bisha can boast!

It is projected that the King West area will be Canada’s premier urban destination, and with a current growth of 7% per annum, Canada’s fastest growing district.

A COMPETITIVE ANALYSIS
LUXURY HOTEL & CONDO
THE CHART BELOW PRESENTS A BRIEF SYNOPSIS OF THE LUXURY CONDO & BOUTIQUE HOTEL MARKET OF TORONTO

A COMPETITIVE ANALYSIS
LUXURY CONDO SUMMARY

Due to its location and design advantages, luxury hotel services and ongoing area Master Plan improvements, Bisha will offer more diverse options for investors and end-users alike. Having hotel amenities such as in-room dining and housekeeping provides the ideal backdrop for Executive Rentals. Two restaurants, a 24-hour cafe and a 7,000 sq. ft. rooftop lounge with infi nity pool and pool-side service combine to create an excellent city vacation property for the young and young at heart!

The design expertise of Munge Leung and this teams ability to manifest environments that are both sophisticated and inviting, are second to none.

Outstanding design and building excellence are the twin driving forces for Lifetime Developments. This innovative company is setting a new standard for developers across Toronto by helping to better the neighbourhoods in which it builds. This new benchmark for quality construction and design, and over 30 years of experience is evidenced in its many notable condominiums including: Four Seasons Hotels and Private Residences in Yorkville, Lumiere on Bay Street, and M5V - Toronto’s fi rst eco-friendly building in the King West area.

A COMPETITIVE ANALYSIS
LUXURY CONDO
THIS NEXT CHART ILLUSTRATES THE RISE OF LUXURY CONDOMINIUMS (ONLYMARKETS IN TORONTO) WITH AVERAGE PRICES. RANGING FROM $620 - $1000 PER SQUARE FOOT BASED ON LOCATION AND SIZE.